Sava Cvek Associate Professor, Ed Deming and Constancy of Purpose How to develop new products and designs growth.

One of the most critical decisions regarding a company’s success is to understand and implement the Constancy of Purpose.

Very few executives understand what type of a business their company is in, how they will stay in such business and how to stay ahead of the competition.

Understanding the Constancy of Purpose will help you understand what business your company is in and how to best invest in your resources to gain sustainable competitive advantage. GILLETTE Company is not in the business of making better and sharper shaving blades, it is in the business of personal care. Polaroid was not in the business of instant film, it was in the business of instant imaging.

Understanding the Constancy of Purpose will completely change the way you will look and lead your business from that point on. It will also completely change the way you see innovation and product development.

Sava Čvek